Google Pixel enterprise content strategy

In the summer of 2022, I assisted the product marketing team at Google Pixel and their agency Factor to craft a plan for a new enterprise-facing area for larger business buyers. The work was to be completed in time for the Pixel 7 and Pixel 7 Pro launch.

Historically the focus of the messaging for Google Pixel was on device-level features and capabilities for consumers and small businesses. Rather than focus on top-line device features, which is done well by other site areas, I offered a perspective that buyers of large mobile fleets care more about overall security at multiple levels, ease of mobile fleet management, the total cost of ownership (CapEx/OpEx), and interoperability with software from other companies.

The Pixel lineup runs apps from competitors as well as category enterprise software companies who deploy their apps for Android OS—an important consideration for IT and telephony buyers who often operate from different teams and have to balance overlapping, multiyear contracts with various technology vendors.

From past work on Gmail, I knew that security messaging is vitally important at Google. We arrived at a three-part message that highlighted: Titan M2 chip-based security, an updated service level agreement that covers five years of updates, and useful security management features for end users.

The page culminates in references to carriers and resellers with whom enterprises typically already have business relationships. There’s also a simple form to connect with Google to refer for field coverage.