Sungard Availability Services:
Digital strategy, interim director, two site redesigns
I spent about a year with Philadelphia-area-based Sungard Availability Services, a provider of managed IT services, disaster recovery, and planning. During that time, I helped the company evaluate, hire, and manage the relationship with iStrategy Labs, a fantastic Washington, DC digital agency. I also filled as interim digital director while we searched for a great leader to fill the role.
The driver for the project was a two-phased site redesign. The first phase was constrained by licensing for an older generation CMS but would need to reflect a new brand identity and design system. Phase 2 was an entirely new IA, design system, and responsive to fit a variety of screens.
Like so many IT companies, Sungard Availability Services has great products...and overwhelms site users with text and poor navigational hierarchy. Given their desire to present a simple value to customers in mobile contexts, this would have to change. Moreover, they would have to weave a simple narrative to discuss how all of their services fit together.